Origami : Microsoft confirme l'existance du projet

03/03/2006 14:54
2.400 lectures
Suite à mon billet publié hier et intitulé "Marketing viral en pratique", les rumeurs vont bon train concernant la ou les marques cachées derrière cette campagne de marketing viral.
Cette info publiée par le New York Times et reprise par l'Agence Option Finance est des plus sérieuse :

Citation:
RUMEUR / MICROSOFT et INTEL vont présenter un nouveau PC "ultramobile"

(AOF) - Microsoft et Intel ont prévu de présenter la semaine prochaine, au salon technologique CeBit en Allemagne, un nouvel appareil nomade baptisé jusqu'à présent "Origami", rapporte le "New York Times". D'après le quotidien, ce nouvel ordinateur portable équipé de microprocesseurs Intel, sera plus petit et plus léger que les Tablet PC dotés d'un stylo numérique. Equipé d'un écran de 20,3 cm et vendu environ 1000 dollars, il permettra de jouer à des jeux vidéo, d'écouter de la musique et de regarder des films.


Source : AOF


Autre publication cet après midi : Microsoft confirme le lancement
Citation:
Microsoft confirms 'Origami' project

March 1, 2006 - 6:44PM

A new portable media device that allows users to listen to music, play video games, browse the internet and jot hand-written notes is the initial vision of a product in development by Microsoft and its partners, the software giant confirmed.

Microsoft acknowledged that an early version of its new hand-held PC-like device was featured in a video on the website for marketing firm Digital Kitchen.

"While Origami is a concept we've been working on with partners, please know that the video seen on Digital Kitchen's website is a year old and represents our initial exploration into this form factor, including possible uses and scenarios," a Microsoft spokesman said.


While some media reports flagged the product as a possible rival to Apple Computer's iPod digital music player or Son's PlayStation Portable game device, "Origami" seemed to incorporate more functions and appeared to be much larger than those gadgets.

The company declined to disclose details about the device, including when it might be available for sale, but it said there would be announcements over the coming weeks.

The device appeared to be a tablet PC, a notebook-shaped computer that allows users to write with a digital pen to input text on handwriting recognition software. It was about the size of a oversized post-card.

The video showed young people using the "Origami" device to sketch pictures, use a map with global positioning satellite technology, listen to digital music and play Halo, a popular Microsoft video game.

It was not immediately clear whether the product would be a Microsoft-branded device or if the software giant would simply provide software and services. Microsoft would not reveal the identity of its partners on the project.

Microsoft started to generate buzz about the device when the website http://www.origamiproject.com registered to the company touted an unknown product with cryptic messages like "do you know me?" and "do you know what I can do?"

The website promised to disclose more information on Thursday, but Microsoft said there will be no announcement this week about "Origami."

Intentional or not, the mysterious marketing campaign fueled speculation and rumors usually reserved for Apple and its ultra-secretive new product announcements.

AAP


Source : The Sydney Morning Herald

Technorati : Origami, Microsoft

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